Yes, BaT is doing this on most cars. Recently they rejected a friends car and suggested a reserve much lower than he wanted on another, so he isn't selling either on BaT. BaT did the same thing to me, but after they received my narrative and CarFax, they agreed to my initial reserve. It got to the point where I told them at their suggested reserve, I will be removing parts from the car. BaT did not want me to do that, they wanted to list the car as-is. Took a week of back/forth and a extended period where I felt they were ignoring me, but finally got it done.
My impression is that they want every car to sell, thats where they get their real revenue from.