I don't know specifics, but I believe they only get $$$ if viewers watch more than X% of a given video, which is then considered a "view". I don't think they get anything for quantity of subscribers, but the more subscriptions, the more likely those people will view new content uploaded. And... they may only get payouts if people watch the ads, which tosses another variable in the mix.
Based on this paywalled article (
link to cached version, teaser pasted below) YouToob pays per 1000 views, with likely amounts in the $1-$10 range, which is about $0.001 (tenth of a penny) to $0.01 (one cent) per view. If accurate, Hoov's 200M views might have earned him somewhere between $200k and $2M, assuming he has profitable ads. Screamin' Scotty could be 5x that.
- YouTube's Partner Program allows influencers to earn money off their YouTube channels by placing ads within videos.
- Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
- Business Insider spoke with 16 YouTube creators about how much each of them earn on average for every 1,000 views.
Creators on YouTube earn a certain amount of money for every 1,000 views they get on a single video. How much money YouTube pays a creator for every 1,000 views is called the CPM rate, which stands for cost per mille (Latin for 1,000). CPM rates vary between creators, and no creator consistently has the same rate.
This number can vary based on a variety of factors, like the type of viewers the video attracts, how long the video is, and the content. Some videos that contain swearing or copyrighted music can be flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all).
Creators with at least 1,000 subscribers and 4,000 public watch hours in the past year are eligible to apply for YouTube's Partner Program, which lets them put ads in videos. These ads are filtered and placed by Google (called AdSense). Advertisers usually pay more for an informative, business-related video than a vlog-style video. The rate also depends on seasonality, with lower CPM rates at the start of the year and higher ones toward the end.
Some subjects, like talking about money on YouTube, often can boost a creator's CPM rate by attracting a lucrative audience. For instance, personal-finance creator Marko Zlatic told Business Insider that his audience is valuable to advertisers because they usually are in a high income bracket and care about finance. Business Insider spoke with 16 YouTube creators about how much each of them earn on average for every 1,000 views. Here's what they said:
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